The Taco Bell Midnight Cherry Freeze takes a Blue Raspberry Freeze and swirls in black cherry-flavored syrup for a "midnight-inspired, dual-flavor experience.

Taco Bell Freezes are meant to be fun, indulgent and unique, so I wanted to lean into the idea of “icy, refreshing, and treat” by showcasing the product in a playfully dreamy, cold environment surrounded by icy artifacts. Glass-blown fruit props and foggy dry ice condensation strengthened the frozen refreshment factor. Subtle twinkles, light refraction, and a shallow depth of field created a chilly atmosphere that alluded to the midnight name without screaming “Late Night.

Role: Art Direction, Design, Concept

Creative Director: Chris Selter
Senior Art Director: Chase Wood